We’ve turned our app ideas from thoughts and sketches to
create and maintain an $800,000 per year business without ever having to
design or program them ourselves. We spent a lot of time and hassle
figuring out how to put everything together and have managed to build
something amazing starting from nothing. Now we want to share our
experience with you!
They say it takes 10,000 hours to get really good at
something, that’s over 416 full days without taking any time to eat,
sleep, or in fact do anything other than learning and practicing 24/7
for over a year. Not just learning to program in Objective C (the
language used by Apple’s operating system), but also having to design
the App’s graphics as well in programs such as Adobe Photoshop CS5.
I don’t know about you, but we really didn’t have the
time or patience to learn to do all this things really well from
scratch. Like you we have full time jobs and studies. We just had great
ideas that we thought would be cool to share with people. So we figured
out a better way to get it done.
You see, we were just like you once. We had great ideas,
but didn’t know how to create an app or get it published in the App
Store. Yet we kept hearing about some amazing stories of people raking
in massive amounts of cash from iPhone apps. You’ve probably heard of
some of these apps yourself like Doodle Jump or Angry Birds. We
wondered if it was really that hard to break into this industry.
Then we heard about this app called iFart and that changed
everything for us. iFart made over $27,000 in just one day over
Christmas 2008, it sold over 350,000 copies in the first two months of
release and is now one of the most successful apps ever made.
It was at that this point we decided to begin our quest.
If someone could really make so much from an app that plays fart
noises, we knew we could get a piece of this action with our ideas. We
poured over every book, article, FAQ and blog to hunt down information
on creating apps. We tried learning the programming and the designing,
asking questions and seeking any tip or strategy that could help us.
In the end, we almost gave up! It was simply too much to handle along with full-time work and studies.
Even though the web is swamped with tutorials and
instructions on making apps, the problem with them was that they all
seem to assume you already know how to program, and enjoy sitting tied
to a screen debugging and testing code. Some people seem to enjoy that
and we found much expert advice, but this was not what we liked doing.
We enjoy coming up with ideas, not spending weeks coding and designing.
Then it occurred to us. There really are many experts out
there making iPhone apps every day, though they weren’t coming up with
ideas themselves. They were making apps based on someone else’s idea!
So what did we do rather than give up? It was very simple really. We outsourced.
